Gender is not formed right at birth; it is developed through human experiences, mainly social and cultural conditions. Currently in our day in age, mass media is a major factor when it contributing to gender roles and rights. Media has altered how society has sees both sexes. In the USA, the media encourages individuals to be a part of a simplified world with no ability to be themselves.
What is blasted in Mass Media sets the socials norms for the men and women of our world. The men that appear in the media that we see everyday are shown as powerful aggressive, dominant and all around alpha beings in society. Women are displayed as gentile, soft, vulnerable and subordinate to males.
Not one person is alike, which is not what is being shown in the media. The advertisements, movies, TV shows, magazines and music videos are just a small portion of where this is being seen and where the gender roles are being altered. The way men and women are depicted, changed the way society views the sexes, which makes it hard for individuals to associate themselves with one.
It begins at a very young age where Media affects humans and alters gender identities and roles. Advertisements for children, aid them to construct their own identity. Children see these social norms in all platforms of mass media and latch on to them because they have a high desire to feel accepted in society.
While researching how gender roles are distorted through the media, the questions, “Is it going to change?” and “How could we change this from happening?” kept coming to mind. As we know this is a major factor to the gender issues in the USA. There needs to be stop to how gender is being portrayed to the country through media. Gender Equality is important to our younger generation as they are developing and creating their own identity in our society.
Janneke Verheijen. “Mass Media and Gender Equality.” Www.jstor.org. Etnofoor, 2007. Web.
Mosse, Hilde L. “The Influence of Mass Media on the Sex Problems of Teenagers.” The Journal of Sex Research 2.1, Teenagers (1966): 27-35. NYU. Web.
@GSDRC. “Gender and Media – GSDRC.” GSDRC. Applied Knowledge Services. Web. Nov. 2016.